Mobile App Privacy Policy

Mobile App Privacy Policy

Last updated: 24 June 2026

Your privacy is extremely important to us. This Privacy Policy describes how your personal information is collected, used and shared when you use IVS Fashion Pvt Ltd's services under the brand "The BT Club", including www.thebtclub.com and our Android and iOS mobile apps (the "Site"). "We", "us" and "our" refer to IVS Fashion Pvt Ltd, owner of the brand "The BT Club". For any questions or requests regarding your personal data, contact us at support@thebtclub.com.

1. Information we collect from you

• Account signup information — email, name, phone, username, password and address.
• Communications — messages and any information you share when you contact us by email, chat or otherwise; we may access email, chat and purchase history to answer your request.
• User images — images you upload (e.g. product reviews, support chat, image-based product search).
• Payment information — to process payments. We do not store your full card number, CVV or UPI PIN; payments are handled by our secure payment partners.
• Login information — when you log in with authentication data.

2. Information we collect automatically

• Log & device data — IP address, browser type, ISP, referring/exit pages, operating system, date/time stamps and clickstream data.
• Tracking technologies & cookies — cookies, beacons, tags, device ID and similar identifiers.
• Approximate location — derived from data such as your IP address, to improve your experience.
• Usage information — collected via analytics tools (such as Google Analytics) about how you interact with the Site.

3. How we use your information

To create and manage your account, fulfil and manage orders, send billing information, provide support, keep the Site secure and prevent fraud, analyse and improve our services, customise marketing, request feedback, and comply with applicable laws. We collect personal information where we have your consent, where it is needed to perform a contract with you, or for our legitimate business interests.

4. Direct marketing

We may use your contact details for direct marketing, which may be personalised. You can withdraw consent and unsubscribe at any time by updating your preferences in your account or using the unsubscribe link in our emails.

5. How we may share your information

We share information only with service providers that help us operate, and as required by law:

• Vajro — our mobile-app provider, and Shopify if you use social login (Facebook, Google, Apple) or a one-time code.
• Analytics & advertising — such as Google Analytics, Firebase Analytics, Clevertap, Appsflyer, and Meta (Facebook/Instagram) tools for measurement and advertising.
• We may disclose information where required by law or regulatory request, in connection with a business reorganisation, to protect our rights, or to protect an individual's vital interests.

6. Cookies

Cookies are small text files stored by your browser. We use strictly necessary cookies to operate the Site and improve your experience. Most browsers accept cookies unless you change your settings. Learn more at allaboutcookies.org.

7. Sensitive information

We do not collect sensitive information such as political opinions, religious beliefs, racial or ethnic origin, genetic or biometric data, health data, or data about sexual orientation. Please do not send us such data.

8. Payment information

Payments are processed by PCI-DSS-compliant providers. Please also refer to our main Privacy Policy.

9. Third-party links

Our Site may link to other websites. We do not control their privacy practices; please review their policies.

10. Retention

We retain your personal information to provide our services and to meet our legal obligations, resolve disputes and enforce our agreements, unless a longer period is required by law.

11. Security

We use physical, electronic and procedural measures to protect your information and monitor our systems. No method of transmission or storage is 100% secure, so please avoid sharing sensitive information. Questions? Email support@thebtclub.com.

12. Your rights

• Access the information we hold about you.
• Correct, update or request deletion of your information.
• Object to or withdraw consent for processing (this does not affect processing already carried out).
• Lodge a complaint with the data-protection authority in your country.
• Request erasure of your data for legitimate reasons.

13. Account & data deletion

To delete your account and associated data (or specific parts of it), email support@thebtclub.com with your request. We will process it and delete your account data within 30 days, and confirm by email, subject to any data we are legally required to retain.

14. Changes & acceptance

This Policy may change from time to time. We will post any changes here and, where significant, may provide additional notice. Continued use of the Site implies acceptance of the revised Policy.